Event details

Cruise Stars Webinar: How to Write an Award-Winning Entry 

Thinking about entering Cruise Stars this year? Whether you're a first-time entrant or looking to take your submission to the next level, this webinar is packed with expert advice to help you create an award-winning entry. 

Join us as we take you behind the scenes of the judging process and share practical tips to help your entry stand out from the competition. 

What we'll cover: 

Top tips for writing a standout entry – including the key dos and don'ts that can make all the difference. 

Making the most of your supporting attachments – learn why they're so important and how to use them effectively to strengthen your submission. 

Inside the judges' room – hear directly from one of our Cruise Stars judges about what they're looking for, common mistakes they see, and what makes an entry truly exceptional. 

A winner's perspective – hear from a previous Cruise Stars winner about what winning meant to them, how it impacted their business and confidence, and their advice for this year's entrants. 

Whether you're aiming for your first Cruise Stars award or hoping to add another trophy to your collection, this session will give you the knowledge and confidence to submit your strongest entry yet. 

Don't miss this opportunity to learn from those who've judged, won and know exactly what it takes to shine at Cruise Stars.

Will Payne
Will Payne

Editor, Cruise Trade News

Will is an experienced journalist with a passion for cruise and travel writing. Having graduated from the University of Portsmouth with first class honours in journalism, Will began his career as a local reporter with KM Media Group before landing his first role as a travel trade journalist in 2021. Since then, Will has honed his news gathering and investigatory skills with additional training courses while developing his feature and analysis writing.
Josie Klein
Josie Klein

Deputy Editor

After graduating with a degree in law followed by a masters in broadcast journalism, Josie began her career in journalism as a local reporter at the Dorset Echo before landing her first role as a travel trade reporter in 2022. After taking a short career break to spend some time travelling, she returned to the sector in 2026 and has continued honing her news gathering and feature writing across trade and consumer media.
Tori McCrindle
Tori McCrindle

Senior Marketing Manager, Marella Cruises

Tori McCrindle
Senior Marketing Manager, Marella Cruises
Emma Sanger-Horwell
Emma Sanger-Horwell

Director of Cruise, Travelpack

Emma Sanger-Horwell is Director of Cruise at Travelpack and one of the UK’s most respected cruise industry professionals. With 38 years of experience spanning ocean, river, luxury and expedition cruising, she has built an outstanding reputation for innovation, trade engagement and specialist cruise expertise. A passionate advocate for education within the industry, Emma is a CLIA Cruise Master and the 2026 CLIA Master of the Year. She leads the growth of Travelpack’s cruise division, developing innovative products and partnerships that help travel agents create exceptional cruise holidays for their clients.

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